Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SwimUp: Swimming Workouts App
MySwimPro: #1 Swim Workout App29/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Swimming Workouts App”.
Carries a keyword, not only a brand
Keyword part: “#1 Swim Workout App”.
Contains filler: “app”.
No wasted words
Contains filler: “app”.
“Over 100 courses for swimmers”
Has a subtitle
“Your Personal Swimming Coach”
29/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 83 characters.
Opens with a tight hook
First paragraph is 53 characters.
2,570 characters.
Enough substance
2,550 characters.
18 bullet lines, 10 paragraph breaks.
Easy to scan
18 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.48 average.
142 ratings.
Enough ratings to be trusted
5,903 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 4 days ago.
130 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements”
7 languages.
Localised listing
9 languages.
125 MB.
Reasonable download size
155 MB.