Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ink Cards: Send Custom Cards
Birthday & Thank You Cards
30/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Fast & Easy”.
Carries a keyword, not only a brand
Keyword part: “Send Custom Cards”.
No filler words.
No wasted words
No filler words.
“Send a Personalized Gift”
Has a subtitle
“Birthday & Thank You Cards”
24/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “gift”.
Adds new keywords
Repeats title words: “cards”.
First paragraph is 80 characters.
Opens with a tight hook
First paragraph is 74 characters.
2,585 characters.
Enough substance
2,336 characters.
20 bullet lines, 21 paragraph breaks.
Easy to scan
25 bullet lines, 35 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
4.78 average.
73,334 ratings.
Enough ratings to be trusted
42,315 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 29 days ago.
262 characters of release notes.
Release notes say something
242 characters of release notes.
1 language.
Localised listing
1 language.
207 MB.
Reasonable download size
260 MB.