Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Extra Space Storage
FPL19/30 characters used.
Uses the 30 characters
3/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
Could not read the store page.
9/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 365 characters.
Opens with a tight hook
First paragraph is 330 characters.
1,623 characters.
Enough substance
1,560 characters.
0 bullet lines, 18 paragraph breaks.
Easy to scan
16 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.49 average.
Rating of 4.5 or higher
4.49 average.
25,383 ratings.
Enough ratings to be trusted
23,537 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 79 days ago.
Updated recently
Last update 18 days ago.
Generic notes: “Bug Fixes”
Release notes say something
Generic notes: “Minor bug fixes and improvements”
1 language.
Localised listing
1 language.
50 MB.
Reasonable download size
96 MB.