Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SkinTheory Skin + Acne Routine
FaceGeniusOnly SkinTheory Skin +
Both fight for
No overlap. These two are not chasing the same searches.
Only FaceGenius
30/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Health & Fitness”
Could not read the store page.
Uses the 30 characters
16/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 227 characters.
Opens with a tight hook
First paragraph is 119 characters.
2,904 characters.
Enough substance
635 characters.
14 bullet lines, 17 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.53 average.
Rating of 4.5 or higher
4.60 average.
53 ratings.
Enough ratings to be trusted
10 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 664 days ago.
Generic notes: “Added Feature: Fancy Routine Reminders”
Release notes say something
Generic notes: “Improvements and bug fixes.”
1 language.
Localised listing
1 language.
50 MB.
Reasonable download size
123 MB.