Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SleepEase: Sleep & Meditation
BetterSleep: Relax and SleepBetterSleep: Relax and Sleep
Calm Sounds, Meditation Music
Both fight for
Only BetterSleep
29/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Sleep & Meditation”.
Carries a keyword, not only a brand
Keyword part: “Relax and Sleep”.
No filler words.
No wasted words
No filler words.
“Sleep Sounds, Stories & Calm”
Has a subtitle
“Calm Sounds, Meditation Music”
28/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “sleep”.
Adds new keywords
No words repeated from the title.
First paragraph is 39 characters.
Opens with a tight hook
First paragraph is 37 characters.
957 characters.
Enough substance
2,828 characters.
9 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
9 iPad screenshots.
3.00 average.
Rating of 4.5 or higher
4.74 average.
2 ratings.
Enough ratings to be trusted
390,773 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 559 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “* Bug fixes”
Release notes say something
Generic notes: “Improved app stability for a more restful experience”
1 language.
Localised listing
10 languages.
156 MB.
Reasonable download size
304 MB.