Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SleepEase: Sleep & Meditation
Calm29/30 characters used.
Uses the 30 characters
4/30 characters. A brand this well known can afford a short title.
Keyword part: “Sleep & Meditation”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Sleep Sounds, Stories & Calm”
Has a subtitle
“Sleep, Meditation, Relaxation”
28/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “sleep”.
Adds new keywords
No words repeated from the title.
First paragraph is 39 characters.
Opens with a tight hook
First paragraph is 287 characters.
957 characters.
Enough substance
3,967 characters.
9 bullet lines, 4 paragraph breaks.
Easy to scan
18 bullet lines, 20 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
6 iPad screenshots.
3.00 average.
Rating of 4.5 or higher
4.77 average.
2 ratings.
Enough ratings to be trusted
1,985,175 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 559 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “* Bug fixes”
Release notes say something
408 characters of release notes.
1 language.
Localised listing
10 languages.
156 MB.
Reasonable download size
169 MB.