Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SleepEase: Sleep & Meditation
Breethe: Sleep & MeditationBreethe: Sleep & Meditation
Breathe to Calm Anxiety Stress
29/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Sleep & Meditation”.
Carries a keyword, not only a brand
Keyword part: “Sleep & Meditation”.
No filler words.
No wasted words
No filler words.
“Sleep Sounds, Stories & Calm”
Has a subtitle
“Breathe to Calm Anxiety Stress”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “sleep”.
Adds new keywords
No words repeated from the title.
First paragraph is 39 characters.
Opens with a tight hook
First paragraph is 141 characters.
957 characters.
Enough substance
3,953 characters.
9 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 33 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
9 iPad screenshots.
3.00 average.
Rating of 4.5 or higher
4.75 average.
2 ratings.
Enough ratings to be trusted
72,421 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 559 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “* Bug fixes”
Release notes say something
130 characters of release notes.
1 language.
Localised listing
2 languages.
156 MB.
Reasonable download size
160 MB.