Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Fidelity Health®
Optum Financial16/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health benefits + expenses”
Has a subtitle
“Connecting health and finance”
26/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “health”.
Adds new keywords
No words repeated from the title.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 370 characters.
2,533 characters.
Enough substance
1,730 characters.
2 bullet lines, 7 paragraph breaks.
Easy to scan
10 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
4.74 average.
26,861 ratings.
Enough ratings to be trusted
28,924 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 29 days ago.
Updated recently
Last update 8 days ago.
100 characters of release notes.
Release notes say something
Generic notes: “bug fixes and enhancements”
1 language.
Localised listing
1 language.
355 MB.
Reasonable download size
24 MB.