Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Fidelity Health®
Optum Bank16/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health benefits + expenses”
Has a subtitle
Could not read the store page.
26/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “health”.
Adds new keywords
Could not read the store page.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 272 characters.
2,533 characters.
Enough substance
1,942 characters.
2 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
4.75 average.
26,861 ratings.
Enough ratings to be trusted
54,612 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 29 days ago.
Updated recently
Last update 10 days ago.
100 characters of release notes.
Release notes say something
161 characters of release notes.
1 language.
Localised listing
1 language.
355 MB.
Reasonable download size
65 MB.