Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Fidelity Health®
E*TRADE: Invest. Trade. Save.E*TRADE: Invest. Trade. Save.
Stocks, ETFs, options, crypto
16/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Invest. Trade. Save.”.
No filler words.
No wasted words
No filler words.
“Health benefits + expenses”
Has a subtitle
“Stocks, ETFs, options, crypto”
26/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “health”.
Adds new keywords
No words repeated from the title.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 144 characters.
2,533 characters.
Enough substance
3,992 characters.
2 bullet lines, 7 paragraph breaks.
Easy to scan
11 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
4.72 average.
26,861 ratings.
Enough ratings to be trusted
380,752 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 29 days ago.
Updated recently
Last update 4 days ago.
100 characters of release notes.
Release notes say something
Generic notes: “Thank you for choosing E*TRADE! We've made bug fixes and performance i…”
1 language.
Localised listing
1 language.
355 MB.
Reasonable download size
128 MB.