Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Exhale App
Mineral - Gratitude JournalMineral - Gratitude Journal
Positive diary with reminders
10/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Gratitude Journal”.
Contains filler: “app”.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Positive diary with reminders”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 26 characters.
Opens with a tight hook
First paragraph is 140 characters.
1,053 characters.
Enough substance
1,991 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
4 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.66 average.
Rating of 4.5 or higher
4.78 average.
148 ratings.
Enough ratings to be trusted
114 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 360 days ago.
Updated recently
Last update 743 days ago.
Generic notes: “Enjoy a more personalized experience with improved performance and bug…”
Release notes say something
202 characters of release notes.
1 language.
Localised listing
4 languages.
39 MB.
Reasonable download size
38 MB.