Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
DNSecure
NextDNS8/30 characters used.
Uses the 30 characters
7/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“Block Ads, Trackers & Malware”
9/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 130 characters.
Opens with a tight hook
First paragraph is 129 characters.
408 characters.
Enough substance
1,293 characters.
5 bullet lines, 3 paragraph breaks.
Easy to scan
10 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
1/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.50 average.
112 ratings.
Enough ratings to be trusted
1,846 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 278 days ago.
Updated recently
Last update 68 days ago.
Generic notes: “- Added initial instructions on iPhone too”
Release notes say something
Generic notes: “This update includes bug fixes and improvements to keep NextDNS runnin…”
1 language.
Localised listing
14 languages.
6 MB.
Reasonable download size
5 MB.