Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Aura: Meditation & Sleep, CBT
Mindfulness, Relaxation, Calm
Both fight for
No overlap. These two are not chasing the same searches.
25/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Relief in Minutes”.
Carries a keyword, not only a brand
Keyword part: “Meditation & Sleep, CBT”.
No filler words.
No wasted words
No filler words.
“When Nothing Else Works”
Has a subtitle
“Mindfulness, Relaxation, Calm”
23/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 250 characters.
Opens with a tight hook
First paragraph is 63 characters.
3,625 characters.
Enough substance
3,784 characters.
15 bullet lines, 12 paragraph breaks.
Easy to scan
15 bullet lines, 20 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.51 average.
Rating of 4.5 or higher
4.67 average.
4,466 ratings.
Enough ratings to be trusted
35,166 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 4 days ago.
355 characters of release notes.
Release notes say something
Generic notes: “Thank you for using Aura! This update contains new content, performanc…”
1 language.
Localised listing
1 language.
189 MB.
Reasonable download size
249 MB.