Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
30/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Doc To PDF : Docx To PDF”
Has a subtitle
“Edit, Reader Converter Maker 7”
24/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “pdf”.
Adds new keywords
No words repeated from the title.
First paragraph is 320 characters.
Opens with a tight hook
First paragraph is 237 characters.
2,495 characters.
Enough substance
1,255 characters.
9 bullet lines, 19 paragraph breaks.
Easy to scan
12 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.22 average.
Rating of 4.5 or higher
4.53 average.
65 ratings.
Enough ratings to be trusted
29,055 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 253 days ago.
Updated recently
Last update 65 days ago.
Generic notes: “Performance Improvement.”
Release notes say something
Generic notes: “Minor bug fixes and performance improvements”
1 language.
Localised listing
30 languages.
12 MB.
Reasonable download size
280 MB.