Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Persona: Beauty Camera
Perfect365 Video Makeup EditorPerfect365 Video Makeup Editor
AI Selfie, Hair Color Changer
22/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Beauty Camera”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Beauty Filters & Skin Retouch”
Has a subtitle
“AI Selfie, Hair Color Changer”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “beauty”.
Adds new keywords
No words repeated from the title.
First paragraph is 190 characters.
Opens with a tight hook
First paragraph is 229 characters.
1,392 characters.
Enough substance
2,252 characters.
10 bullet lines, 5 paragraph breaks.
Easy to scan
17 bullet lines, 22 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
4.76 average.
44,711 ratings.
Enough ratings to be trusted
3,761 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 54 days ago.
184 characters of release notes.
Release notes say something
Generic notes: “* Minor performance improvements and bug fixes”
25 languages.
Localised listing
13 languages.
264 MB.
Reasonable download size
273 MB.