Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mo Meditation, Sleep, Recovery
Aura: Meditation & Sleep, CBTAura: Meditation & Sleep, CBT
Mindfulness, Relaxation, Calm
Only Mo Meditation, Sle
Both fight for
Only Aura
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Meditation & Sleep, CBT”.
No filler words.
No wasted words
No filler words.
“#1 for sleep and meditation”
Has a subtitle
“Mindfulness, Relaxation, Calm”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “sleep”, “meditation”.
Adds new keywords
No words repeated from the title.
First paragraph is 244 characters.
Opens with a tight hook
First paragraph is 63 characters.
2,356 characters.
Enough substance
3,784 characters.
8 bullet lines, 8 paragraph breaks.
Easy to scan
15 bullet lines, 20 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.50 average.
Rating of 4.5 or higher
4.67 average.
2,654 ratings.
Enough ratings to be trusted
35,166 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 4 days ago.
192 characters of release notes.
Release notes say something
Generic notes: “Thank you for using Aura! This update contains new content, performanc…”
9 languages.
Localised listing
1 language.
144 MB.
Reasonable download size
249 MB.