Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Direct Auto Insurance
Root: Better car insuranceRoot: Better car insurance
Good drivers save money
21/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Better car insurance”.
No filler words.
No wasted words
No filler words.
“Your policy, wherever you go.”
Has a subtitle
“Good drivers save money”
29/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 95 characters.
Opens with a tight hook
First paragraph is 296 characters.
360 characters.
Enough substance
3,366 characters.
10 bullet lines, 1 paragraph breaks.
Easy to scan
13 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
iPhone only, nothing to add.
4.82 average.
Rating of 4.5 or higher
4.70 average.
52,906 ratings.
Enough ratings to be trusted
73,428 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 28 days ago.
Updated recently
Last update 10 days ago.
83 characters of release notes.
Release notes say something
Generic notes: “This week's release contains a few bug fixes and performance updates.”
0 languages.
Localised listing
1 language.
200 MB.
Reasonable download size
179 MB.