Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Direct Auto Insurance
Aaron'sDirect Auto Insurance
Your policy, wherever you go.
21/30 characters used.
Uses the 30 characters
7/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Your policy, wherever you go.”
Has a subtitle
“Rent to Own Furniture & More”
29/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 95 characters.
Opens with a tight hook
First paragraph is 168 characters.
360 characters.
Enough substance
343 characters.
10 bullet lines, 1 paragraph breaks.
Easy to scan
6 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
3.39 average.
52,906 ratings.
Enough ratings to be trusted
130 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 28 days ago.
Updated recently
Last update 9 days ago.
83 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and other general enhancements”
0 languages.
Localised listing
1 language.
200 MB.
Reasonable download size
16 MB.