Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Joy Awards
delphitoolsOnly Joy Awards
Both fight for
No overlap. These two are not chasing the same searches.
Only delphitools
10/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Entertainment”
Has a subtitle
“Privacy-first tools. On phone.”
13/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 306 characters.
Opens with a tight hook
First paragraph is 341 characters.
1,576 characters.
Enough substance
590 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
6 iPad screenshots.
3.97 average.
Rating of 4.5 or higher
5.00 average.
433 ratings.
Enough ratings to be trusted
23 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 294 days ago.
Updated recently
Last update 62 days ago.
Generic notes: “Minor bug fixes and enhancements”
Release notes say something
228 characters of release notes.
1 language.
Localised listing
10 languages.
68 MB.
Reasonable download size
40 MB.