Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Junior Couture - Kids Fashion
Mumzworld29/30 characters used.
Uses the 30 characters
9/30 characters used.
Keyword part: “Kids Fashion”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Kids’ Fashion”
Has a subtitle
“Online shop for mother & baby”
13/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “kids”, “fashion”.
Adds new keywords
No words repeated from the title.
First paragraph is 269 characters.
Opens with a tight hook
First paragraph is 34 characters.
463 characters.
Enough substance
1,483 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.40 average.
Rating of 4.5 or higher
4.45 average.
283 ratings.
Enough ratings to be trusted
14,030 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 225 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “Bug fixes and improvements”
Release notes say something
148 characters of release notes.
1 language.
Localised listing
1 language.
60 MB.
Reasonable download size
89 MB.