Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Childsplay Clothing
Mothercare MENA Baby/Kids ShopMothercare MENA Baby/Kids Shop
The Baby & Kids Needs Experts
Only Childsplay Clothin
Both fight for
No overlap. These two are not chasing the same searches.
19/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“The Baby & Kids Needs Experts”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “baby”, “kids”.
First paragraph is 151 characters.
Opens with a tight hook
First paragraph is 280 characters.
482 characters.
Enough substance
1,602 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
9 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
4.70 average.
581 ratings.
Enough ratings to be trusted
2,359 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 147 days ago.
Updated recently
Last update 50 days ago.
99 characters of release notes.
Release notes say something
Generic notes: “• Bug fixes • Made easier and more convenient to use • Now available…”
27 languages.
Localised listing
2 languages.
59 MB.
Reasonable download size
95 MB.