Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Stellar Sleep: Insomnia CBT
Better sleep with psychology
Only Stellar Sleep
Both fight for
Only Sleepio 3.0
27/30 characters used.
Uses the 30 characters
11/30 characters used.
Keyword part: “Insomnia CBT”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Better sleep with psychology”
Has a subtitle
“The sleep improvement app”
28/30 characters used.
Uses the 30 characters
25/30 characters used.
Repeats title words: “sleep”.
Adds new keywords
No words repeated from the title.
First paragraph is 206 characters.
Opens with a tight hook
First paragraph is 266 characters.
1,968 characters.
Enough substance
1,114 characters.
14 bullet lines, 8 paragraph breaks.
Easy to scan
4 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.56 average.
2,731 ratings.
Enough ratings to be trusted
77 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 25 days ago.
Generic notes: “Improvements and fixes”
Release notes say something
Generic notes: “Bug fixes and improvements. Support for wearable devices sync.”
1 language.
Localised listing
1 language.
133 MB.
Reasonable download size
66 MB.