Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Kindred Home Swapping
Places: Curated Travel Guide21/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Curated Travel Guide”.
No filler words.
No wasted words
No filler words.
“Members-only home exchange”
Has a subtitle
“Restaurants, Shops & Hotels”
26/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “home”.
Adds new keywords
No words repeated from the title.
First paragraph is 317 characters.
Opens with a tight hook
First paragraph is 296 characters.
1,044 characters.
Enough substance
972 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
1 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.87 average.
Rating of 4.5 or higher
4.19 average.
1,726 ratings.
Enough ratings to be trusted
181 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 3 days ago.
65 characters of release notes.
Release notes say something
Generic notes: “More curated Places. Getting you there faster.”
6 languages.
Localised listing
1 language.
136 MB.
Reasonable download size
257 MB.