Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Serene: Sleep & Meditation
Relax, Sleep, Meditate, Focus
28/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Self Improvement App”.
Carries a keyword, not only a brand
Keyword part: “Sleep & Meditation”.
Contains filler: “app”.
No wasted words
No filler words.
“Achieve Inner Peace”
Has a subtitle
“Relax, Sleep, Meditate, Focus”
19/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “sleep”.
First paragraph is 49 characters.
Opens with a tight hook
First paragraph is 189 characters.
3,014 characters.
Enough substance
3,731 characters.
15 bullet lines, 15 paragraph breaks.
Easy to scan
10 bullet lines, 27 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.78 average.
10 ratings.
Enough ratings to be trusted
45 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 179 days ago.
Updated recently
Last update 115 days ago.
457 characters of release notes.
Release notes say something
Generic notes: “Minor bug fixes and performance improvements.”
1 language.
Localised listing
7 languages.
101 MB.
Reasonable download size
51 MB.