Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
7/30 characters used.
Uses the 30 characters
5/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Health & Fitness”
16/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 300 characters.
Opens with a tight hook
First paragraph is 296 characters.
2,106 characters.
Enough substance
2,096 characters.
14 bullet lines, 3 paragraph breaks.
Easy to scan
14 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.51 average.
Rating of 4.5 or higher
3.49 average.
129 ratings.
Enough ratings to be trusted
347 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 339 days ago.
Updated recently
Last update 283 days ago.
Generic notes: “Fixed known issues;”
Release notes say something
Generic notes: “Fix known issues;”
19 languages.
Localised listing
20 languages.
318 MB.
Reasonable download size
288 MB.