Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Serenity - Sleep Sound Machine
Sleepo: Sleep Sounds30/30 characters used.
Uses the 30 characters
20/30 characters used.
Keyword part: “Sleep Sound Machine”.
Carries a keyword, not only a brand
Keyword part: “Sleep Sounds”.
No filler words.
No wasted words
No filler words.
“White Noise, Binaural & Shush”
Has a subtitle
“White Noise for Better Sleep”
29/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “sleep”.
First paragraph is 71 characters.
Opens with a tight hook
First paragraph is 48 characters.
1,910 characters.
Enough substance
2,273 characters.
40 bullet lines, 10 paragraph breaks.
Easy to scan
23 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.73 average.
7 ratings.
Enough ratings to be trusted
404 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1049 days ago.
Updated recently
Last update 226 days ago.
73 characters of release notes.
Release notes say something
Generic notes: “Stability improvements and bug fixes.”
1 language.
Localised listing
11 languages.
7 MB.
Reasonable download size
104 MB.