Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
National General
Dairyland®16/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Your insurance, any time.”
Has a subtitle
“Insurance access on the go”
25/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 99 characters.
Opens with a tight hook
First paragraph is 70 characters.
407 characters.
Enough substance
795 characters.
11 bullet lines, 0 paragraph breaks.
Easy to scan
10 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
2.43 average.
52,116 ratings.
Enough ratings to be trusted
47 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 28 days ago.
Updated recently
Last update 10 days ago.
83 characters of release notes.
Release notes say something
Generic notes: “Minor bug fixes”
0 languages.
Localised listing
2 languages.
200 MB.
Reasonable download size
30 MB.