Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
National General
Bristol West Insurance16/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Your insurance, any time.”
Has a subtitle
Could not read the store page.
25/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 99 characters.
Opens with a tight hook
First paragraph is 185 characters.
407 characters.
Enough substance
1,479 characters.
11 bullet lines, 0 paragraph breaks.
Easy to scan
4 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
4.77 average.
52,116 ratings.
Enough ratings to be trusted
6,479 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 28 days ago.
Updated recently
Last update 3 days ago.
83 characters of release notes.
Release notes say something
Generic notes: “Thank you for using the Bristol West Mobile App. New features for thi…”
0 languages.
Localised listing
2 languages.
200 MB.
Reasonable download size
62 MB.