Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Aardvark Aapp
Steel Fitness Premier13/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Health & Fitness”
16/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “fitness”.
First paragraph is 16 characters.
Opens with a tight hook
First paragraph is 191 characters.
1,655 characters.
Enough substance
986 characters.
9 bullet lines, 19 paragraph breaks.
Easy to scan
0 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.00 average.
Rating of 4.5 or higher
4.73 average.
3 ratings.
Enough ratings to be trusted
90 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 573 days ago.
Updated recently
Last update 310 days ago.
Generic notes: “Update to fix the Strava API to their new requirements”
Release notes say something
Generic notes: “The app keeps getting better and better! This version includes enhance…”
1 language.
Localised listing
25 languages.
21 MB.
Reasonable download size
160 MB.