Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Aardvark Aapp
MKBC Donor App13/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Health & Fitness”
Has a subtitle
“Health & Fitness”
16/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 16 characters.
Opens with a tight hook
First paragraph is 68 characters.
1,655 characters.
Enough substance
523 characters.
9 bullet lines, 19 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.00 average.
Rating of 4.5 or higher
3.50 average.
3 ratings.
Enough ratings to be trusted
4 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 573 days ago.
Updated recently
Last update 190 days ago.
Generic notes: “Update to fix the Strava API to their new requirements”
Release notes say something
220 characters of release notes.
1 language.
Localised listing
1 language.
21 MB.
Reasonable download size
41 MB.