Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WhatsApp Messenger
Messenger18/30 characters used.
Uses the 30 characters
9/30 characters. A brand this well known can afford a short title.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Simple. Reliable. Private.”
Has a subtitle
“Text, audio and video calls”
26/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 331 characters.
Opens with a tight hook
First paragraph is 240 characters.
2,382 characters.
Enough substance
2,427 characters.
2 bullet lines, 19 paragraph breaks.
Easy to scan
1 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.66 average.
18,696,692 ratings.
Enough ratings to be trusted
13,699,040 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “We update the app regularly to fix bugs, optimize performance and impr…”
Release notes say something
440 characters of release notes.
39 languages.
Localised listing
29 languages.
367 MB.
Reasonable download size
259 MB.