Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Shake Shack
Jollibee - Order & RewardsJollibee - Order & Rewards
Pickup, Delivery & Rewards
11/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
26/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Order & Rewards”.
No filler words.
No wasted words
No filler words.
“Order ahead and cut the line”
Has a subtitle
“Pickup, Delivery & Rewards”
28/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “rewards”.
First paragraph is 75 characters.
Opens with a tight hook
First paragraph is 147 characters.
1,086 characters.
Enough substance
1,465 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
7 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.87 average.
604,427 ratings.
Enough ratings to be trusted
40,410 ratings.
No recent written reviews available.
Recent reviews are positive
Last 40 written reviews average 3.5★.
Last update 4 days ago.
Updated recently
Last update 17 days ago.
Generic notes: “Thank you for downloading the Shake Shack App! This release includes: …”
Release notes say something
Generic notes: “General bug fixes and enhancements”
1 language.
Localised listing
1 language.
136 MB.
Reasonable download size
94 MB.