Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Shake Shack
CAVA | Order Online11/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
19/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Order Online”.
No filler words.
No wasted words
No filler words.
“Order ahead and cut the line”
Has a subtitle
“Order Ahead, Delivery, Rewards”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “order”.
First paragraph is 75 characters.
Opens with a tight hook
First paragraph is 192 characters.
1,086 characters.
Enough substance
1,262 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.87 average.
604,427 ratings.
Enough ratings to be trusted
276,064 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Thank you for downloading the Shake Shack App! This release includes: …”
Release notes say something
160 characters of release notes.
1 language.
Localised listing
1 language.
136 MB.
Reasonable download size
56 MB.