Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Gap: Apparel, denim and more
Levi's - Shop Denim & MoreGap: Apparel, denim and more
Shop Women, Men, Kids and Baby
28/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Apparel, denim and more”.
Carries a keyword, not only a brand
Keyword part: “Shop Denim & More”.
No filler words.
No wasted words
No filler words.
“Shop Women, Men, Kids and Baby”
Has a subtitle
Could not read the store page.
30/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 136 characters.
Opens with a tight hook
First paragraph is 196 characters.
2,134 characters.
Enough substance
869 characters.
9 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.88 average.
397,401 ratings.
Enough ratings to be trusted
64,180 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 71 days ago.
74 characters of release notes.
Release notes say something
Generic notes: “Our latest version of the Levi’s app has been updated with an improved…”
2 languages.
Localised listing
18 languages.
273 MB.
Reasonable download size
108 MB.