Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Gap: Apparel, denim and more
MadewellGap: Apparel, denim and more
Shop Women, Men, Kids and Baby
28/30 characters used.
Uses the 30 characters
8/30 characters used.
Keyword part: “Apparel, denim and more”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shop Women, Men, Kids and Baby”
Has a subtitle
“Shopping”
30/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 136 characters.
Opens with a tight hook
First paragraph is 195 characters.
2,134 characters.
Enough substance
779 characters.
9 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.76 average.
397,401 ratings.
Enough ratings to be trusted
26,322 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 3 days ago.
74 characters of release notes.
Release notes say something
Generic notes: “- Bug fixes and improvements”
2 languages.
Localised listing
1 language.
273 MB.
Reasonable download size
159 MB.