Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Gap: Apparel, denim and more
Aeropostale: Teen ClothingAeropostale: Teen Clothing
Great deals on fashion for all
28/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Apparel, denim and more”.
Carries a keyword, not only a brand
Keyword part: “Teen Clothing”.
No filler words.
No wasted words
No filler words.
“Shop Women, Men, Kids and Baby”
Has a subtitle
“Great deals on fashion for all”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 136 characters.
Opens with a tight hook
First paragraph is 239 characters.
2,134 characters.
Enough substance
1,770 characters.
9 bullet lines, 10 paragraph breaks.
Easy to scan
11 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.87 average.
397,401 ratings.
Enough ratings to be trusted
14,274 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 1 days ago.
74 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and improvements”
2 languages.
Localised listing
1 language.
273 MB.
Reasonable download size
61 MB.