Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
RoboForm Password Manager
mSecure: Password ManagerRoboForm Password Manager
Keep Secure & Auto Fill Forms
25/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Password Manager”.
No filler words.
No wasted words
No filler words.
“Keep Secure & Auto Fill Forms”
Has a subtitle
“Secure Storage Digital Wallet”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 205 characters.
Opens with a tight hook
First paragraph is 267 characters.
3,463 characters.
Enough substance
3,254 characters.
38 bullet lines, 7 paragraph breaks.
Easy to scan
24 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.82 average.
48,743 ratings.
Enough ratings to be trusted
51,282 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 46 days ago.
Updated recently
Last update 50 days ago.
165 characters of release notes.
Release notes say something
559 characters of release notes.
34 languages.
Localised listing
5 languages.
212 MB.
Reasonable download size
128 MB.