Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
RoboForm Password Manager
Password Manager - Safe LockRoboForm Password Manager
Keep Secure & Auto Fill Forms
25/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Safe Lock”.
No filler words.
No wasted words
No filler words.
“Keep Secure & Auto Fill Forms”
Has a subtitle
Could not read the store page.
29/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 205 characters.
Opens with a tight hook
First paragraph is 169 characters.
3,463 characters.
Enough substance
1,949 characters.
38 bullet lines, 7 paragraph breaks.
Easy to scan
1 bullet lines, 11 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.50 average.
48,743 ratings.
Enough ratings to be trusted
16,527 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 45 days ago.
Updated recently
Last update 774 days ago.
165 characters of release notes.
Release notes say something
Generic notes: “We fixed some bugs in this version.”
34 languages.
Localised listing
14 languages.
212 MB.
Reasonable download size
41 MB.