Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
RoboForm Password Manager
Password Manager: SafeRoboForm Password Manager
Keep Secure & Auto Fill Forms
25/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Safe”.
No filler words.
No wasted words
No filler words.
“Keep Secure & Auto Fill Forms”
Has a subtitle
“Passkeys & 2FA”
29/30 characters used.
Uses the 30 characters
14/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 205 characters.
Opens with a tight hook
First paragraph is 287 characters.
3,463 characters.
Enough substance
2,416 characters.
38 bullet lines, 7 paragraph breaks.
Easy to scan
9 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.76 average.
48,743 ratings.
Enough ratings to be trusted
2,651 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 45 days ago.
Updated recently
Last update 7 days ago.
165 characters of release notes.
Release notes say something
Generic notes: “Fixed a sync issue with Microsoft OneDrive.”
34 languages.
Localised listing
33 languages.
212 MB.
Reasonable download size
80 MB.