Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Trainline: Cheap Train Tickets
easyJet: Travel AppTrainline: Cheap Train Tickets
Book Europe Rail & Bus Travel
30/30 characters used.
Uses the 30 characters
19/30 characters used.
Keyword part: “Cheap Train Tickets”.
Carries a keyword, not only a brand
Keyword part: “Travel App”.
No filler words.
No wasted words
Contains filler: “app”.
“Book Europe Rail & Bus Travel”
Has a subtitle
“Search, Book & Manage Flights”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 152 characters.
Opens with a tight hook
First paragraph is 40 characters.
3,987 characters.
Enough substance
1,066 characters.
11 bullet lines, 9 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.81 average.
10,293 ratings.
Enough ratings to be trusted
59,650 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “The little things matter. Bug fixes and changes to some of our tech s…”
Release notes say something
177 characters of release notes.
10 languages.
Localised listing
7 languages.
378 MB.
Reasonable download size
152 MB.