Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Vanguard: Save, Invest, Retire
E*TRADE: Invest. Trade. Save.Vanguard: Save, Invest, Retire
Investing, Advice, Retirement
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Save, Invest, Retire”.
Carries a keyword, not only a brand
Keyword part: “Invest. Trade. Save.”.
No filler words.
No wasted words
No filler words.
“Investing, Advice, Retirement”
Has a subtitle
“Stocks, ETFs, options, crypto”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 171 characters.
Opens with a tight hook
First paragraph is 144 characters.
1,279 characters.
Enough substance
3,992 characters.
7 bullet lines, 7 paragraph breaks.
Easy to scan
11 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
4.72 average.
177,484 ratings.
Enough ratings to be trusted
380,752 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 4 days ago.
214 characters of release notes.
Release notes say something
Generic notes: “Thank you for choosing E*TRADE! We've made bug fixes and performance i…”
1 language.
Localised listing
1 language.
220 MB.
Reasonable download size
128 MB.