Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Vanguard: Save, Invest, Retire
Schwab Mobile30/30 characters used.
Uses the 30 characters
13/30 characters. A brand this well known can afford a short title.
Keyword part: “Save, Invest, Retire”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Investing, Advice, Retirement”
Has a subtitle
“Own your tomorrow®”
29/30 characters used.
Uses the 30 characters
18/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 171 characters.
Opens with a tight hook
First paragraph is 55 characters.
1,279 characters.
Enough substance
2,985 characters.
7 bullet lines, 7 paragraph breaks.
Easy to scan
1 bullet lines, 23 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
4.78 average.
177,484 ratings.
Enough ratings to be trusted
1,211,040 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 8 days ago.
214 characters of release notes.
Release notes say something
80 characters of release notes.
1 language.
Localised listing
14 languages.
220 MB.
Reasonable download size
260 MB.