Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
UPS
DHL Express Mobile App3/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
22/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Ship, Track. Anytime, Anywhere”
Has a subtitle
“Business”
30/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 211 characters.
Opens with a tight hook
First paragraph is 364 characters.
228 characters.
Enough substance
364 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.58 average.
Rating of 4.5 or higher
4.55 average.
1,182,825 ratings.
Enough ratings to be trusted
18,601 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 13 days ago.
Updated recently
Last update 37 days ago.
747 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and ongoing security and performance improvements.”
19 languages.
Localised listing
1 language.
186 MB.
Reasonable download size
90 MB.