Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Insight Timer: Meditate, Sleep
Aura: Meditation & Sleep, CBTInsight Timer: Meditate, Sleep
Meditation & Anxiety Relief
Both fight for
Only Aura
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Meditate, Sleep”.
Carries a keyword, not only a brand
Keyword part: “Meditation & Sleep, CBT”.
No filler words.
No wasted words
No filler words.
“Meditation & Anxiety Relief”
Has a subtitle
“Mindfulness, Relaxation, Calm”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 61 characters.
Opens with a tight hook
First paragraph is 63 characters.
3,919 characters.
Enough substance
3,784 characters.
52 bullet lines, 14 paragraph breaks.
Easy to scan
15 bullet lines, 20 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.90 average.
Rating of 4.5 or higher
4.67 average.
447,217 ratings.
Enough ratings to be trusted
35,164 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 3 days ago.
329 characters of release notes.
Release notes say something
Generic notes: “Thank you for using Aura! This update contains new content, performanc…”
10 languages.
Localised listing
1 language.
232 MB.
Reasonable download size
249 MB.