Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Amex
CitiManager – Corporate Cards4/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
29/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Corporate Cards”.
No filler words.
No wasted words
No filler words.
“Payments, Balance & Rewards”
Has a subtitle
“For corporate card users only”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “corporate”, “card”.
First paragraph is 409 characters.
Opens with a tight hook
First paragraph is 554 characters.
3,850 characters.
Enough substance
1,195 characters.
22 bullet lines, 22 paragraph breaks.
Easy to scan
15 bullet lines, 1 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.86 average.
4,416,791 ratings.
Enough ratings to be trusted
18,567 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 70 days ago.
166 characters of release notes.
Release notes say something
193 characters of release notes.
1 language.
Localised listing
25 languages.
525 MB.
Reasonable download size
77 MB.