Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Amex
Discover Mobile4/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
15/30 characters. A brand this well known can afford a short title.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Payments, Balance & Rewards”
Has a subtitle
Could not read the store page.
27/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 409 characters.
Opens with a tight hook
First paragraph is 295 characters.
3,850 characters.
Enough substance
2,474 characters.
22 bullet lines, 22 paragraph breaks.
Easy to scan
27 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.86 average.
4,416,791 ratings.
Enough ratings to be trusted
5,227,231 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 16 days ago.
166 characters of release notes.
Release notes say something
174 characters of release notes.
1 language.
Localised listing
1 language.
525 MB.
Reasonable download size
190 MB.