Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PDF Reader - Editor & Viewer
Zip & RAR File Extractor28/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Editor & Viewer”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Editor, Converter, OCR”
Has a subtitle
“Unzip, Compress & File Manager”
22/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “editor”.
Adds new keywords
Repeats title words: “file”.
First paragraph is 219 characters.
Opens with a tight hook
First paragraph is 65 characters.
3,395 characters.
Enough substance
3,502 characters.
47 bullet lines, 18 paragraph breaks.
Easy to scan
38 bullet lines, 26 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
4.73 average.
3,691 ratings.
Enough ratings to be trusted
28,168 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 47 days ago.
Updated recently
Last update 9 days ago.
301 characters of release notes.
Release notes say something
Generic notes: “- Fix some crash issues on iPad.”
14 languages.
Localised listing
20 languages.
190 MB.
Reasonable download size
159 MB.