Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PDF Reader - Editor & Viewer
The Document ConverterPDF Reader - Editor & Viewer
Editor, Converter, OCR
28/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “Editor & Viewer”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Editor, Converter, OCR”
Has a subtitle
“Convert to PDF, DOCX, JPG, etc”
22/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “editor”.
Adds new keywords
No words repeated from the title.
First paragraph is 219 characters.
Opens with a tight hook
First paragraph is 56 characters.
3,395 characters.
Enough substance
2,812 characters.
47 bullet lines, 18 paragraph breaks.
Easy to scan
9 bullet lines, 11 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
4.68 average.
3,691 ratings.
Enough ratings to be trusted
5,956 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 47 days ago.
Updated recently
Last update 179 days ago.
301 characters of release notes.
Release notes say something
Generic notes: “Repaired issue caused for some users when re-installing app”
14 languages.
Localised listing
23 languages.
190 MB.
Reasonable download size
44 MB.