Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Illustail
tmdroid: Tumblr Dashboard App9/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Tumblr Dashboard App”.
No filler words.
No wasted words
Contains filler: “app”.
“Cross-Platform Media Viewer”
Has a subtitle
“One-Handed Tumblr Client”
27/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “tumblr”.
First paragraph is 59 characters.
Opens with a tight hook
First paragraph is 40 characters.
797 characters.
Enough substance
1,219 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
13 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
2/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.20 average.
Rating of 4.5 or higher
3.00 average.
45 ratings.
Enough ratings to be trusted
3 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 31 days ago.
532 characters of release notes.
Release notes say something
Generic notes: “Bulk actions are now available on user pages, search results, and Like…”
2 languages.
Localised listing
2 languages.
64 MB.
Reasonable download size
113 MB.