Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Life360: Family Safety & GPS
Find Your Phone, Kids, & Pets
28/30 characters used.
Uses the 30 characters
19/30 characters used.
Keyword part: “Family Safety & GPS”.
Carries a keyword, not only a brand
Keyword part: “get it now”.
No filler words.
No wasted words
No filler words.
“Find Your Phone, Kids, & Pets”
Has a subtitle
“for the culture”
29/30 characters used.
Uses the 30 characters
15/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 345 characters.
Opens with a tight hook
First paragraph is 125 characters.
3,732 characters.
Enough substance
1,241 characters.
32 bullet lines, 11 paragraph breaks.
Easy to scan
23 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.77 average.
3,091,362 ratings.
Enough ratings to be trusted
1,541,339 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 86 days ago.
131 characters of release notes.
Release notes say something
Generic notes: “thank you for 1.5 MILLION ratings! this app version has performance im…”
21 languages.
Localised listing
1 language.
516 MB.
Reasonable download size
217 MB.